Sponsored Activities

Since the inception of the J-League in 1993, we have been proud sponsors of the Kashima Antlers FC.

In 2000, the team won the J-League championship, the Nabisco Cup, and the Emperor's Cup, becoming the first club in J-League history to win the Triple Crown.

In 2007, 2008, and 2009, the club became the first J-League team to win three consecutive league championships, and in 2018, the club became the first team to win the Asian championship, winning a total of 20 titles, the most in J-League history. We sponsor Kashima Antlers FC in the hope of promoting sports in Japan and at the same time producing professional players who can be competitive in the international field. Like the philosophy of the J-League, we at Yellow Hat also support the J-League and Kashima Antlers FC in the hope that we can be of service to the local community as a store that is rooted in the community and can contribute to local interaction.

Yellow Hat supports the Rakuten Eagles.

Yellow Hat is an official sponsor of the Tohoku Rakuten Golden Eagles.
The Company's logo is displayed on the uniforms and hats worn by stadium staff at games held at Rakuten Mobile Park Miyagi, the home stadium of the Rakuten Eagles.
Just like the Rakuten Eagles' philosophy of being a community-based team, we at Yellow Hat support the Tohoku Rakuten Golden Eagles with the hope of serving the people of Tohoku through our community-based stores and by promoting sports in the region.